The Airtable form builder your data deserves

If you're using Airtable, you've already chosen the best database for flexible, powerful data management. But when it comes to forms, you've likely hit the same frustrating wall everyone does: native Airtable forms are too basic, and generic form builders don't understand how Airtable actually works.

That's why we built Filla.

Filla is purpose-built for Airtable—exclusively for people who demand more from their database. No tedious field mapping. No frustrating sync lags. No downgrading your Airtable to a glorified spreadsheet. Just forms that feel truly native, because with Filla, your forms work in perfect harmony with your Airtable base—live and direct.

Why Airtable users need a better form solution

You know the pain points. You've lived them.

Native Airtable forms fall short

Airtable's built-in forms get you started, but they stop working the moment your needs grow beyond basic data collection:

Zero customization: You can't change colors, fonts, or layout. Every form looks generic.
No conditional logic: You can't show/hide fields based on responses. Every user sees every question.
Can't update records: Forms only create new records. If someone needs to edit their submission, you're stuck.
No linked record support: You can't let users select from related tables natively, one of Airtable's most powerful features.
Airtable branding stays: You can't create a white-label experience for your clients or customers.

For simple internal forms, these limitations are manageable. But the moment you need something customer-facing, branded, or sophisticated, native forms can't deliver.

Generic form builders miss the point

You've probably tried Typeform, Jotform, Google Forms, or Fillout. They're powerful, but they're built for everyone, which means they're not built for Airtable.

Here's what happens when you use a generic form builder with Airtable:

Manual field mapping: You create your form, then manually map every field to Airtable. Change a field? Update the mapping. Add a new option? Update the mapping.
Sync delays: Submissions don't go directly into Airtable. They hit the form builder's database first, then sync via API, often with delays.
Linked records don't work: Generic builders don't understand Airtable's relational structure. You can't natively select linked records, so you resort to workarounds like dropdown lists that break when your data changes.
Field type mismatches: Airtable has over 30 field types. Generic builders have maybe 10. They force you to compromise.
No formula or lookup support: Those calculated fields that make your base powerful? They don't exist in generic form builders.

You end up fighting your tools instead of serving your users.

What makes Filla different: Airtable-native, not Airtable-compatible

Filla isn't a form builder that connects to Airtable. Filla is an Airtable form builder. There's a profound difference.

No field mapping required

When you connect Filla to your Airtable base, your tables, fields, options, and relationships appear instantly. Change a single select option in Airtable? It updates in your form automatically. Add a new linked record? It's available immediately.

You build forms with your actual Airtable fields, not copies of them.

This eliminates:

Hours of manual field mapping
Sync errors when fields change
Breaking forms because you updated your base

True linked record support

Airtable's linked records are what make it powerful. You connect tables, build relationships, and create sophisticated data structures.

Filla is the only form builder that supports linked records natively. Users can select from linked tables exactly like they would inside Airtable, with search, filtering, and multi-select options.

Want users to select a client from your Clients table when submitting a project request? Done. Want them to choose multiple products from your Inventory table? Easy. Want to filter those options based on their previous answers? Absolutely.

No workarounds. No manual dropdowns. Just native Airtable relationships.

Create AND update records

Generic form builders can only create new records. If someone submits a form and needs to change something, they're stuck, or you're stuck manually editing their data.

Filla lets users update existing records. Send someone a prefilled form with their current information, and they can edit it directly. Perfect for:

Customer profile updates
Event registration changes
Application edits before deadlines
Annual data reviews
Self-service portals

This transforms forms from one-way submission tools into two-way data interfaces.

Over 50 Airtable field types supported

Filla supports every standard Airtable field type plus enhanced versions for better UX:

Single line text, long text, email, phone, URL
Number, currency, percent, duration
Date, date and time (with smart pickers)
Single select, multiple select (with search and filtering)
Checkbox, rating
Attachments (drag-and-drop, previews, multiple files)
Linked records (native support with search)
Lookup fields (display related data)
Formula fields (show calculated values)
Rollup fields (display aggregated data)
Barcode, button, collaborator, autonumber
And more specialized field types

If Airtable supports it, Filla supports it, often with better UX than Airtable's own interface.

Features that transform how you collect data

Filla isn't just about compatibility. It's about giving you form capabilities that match the sophistication of your Airtable base.

Conditional logic that actually works

Show or hide fields based on previous answers. Display different questions for different user types. Create branching paths through complex workflows.

Example: A job application form that shows different questions for managers vs. individual contributors. An order form that displays shipping options only when users select physical products. A feedback survey that asks follow-up questions based on satisfaction ratings.

Conditional logic turns static forms into intelligent conversations.

Child forms for complex data structures

Your Airtable base has relationships. Your forms should too.

Child forms let you create records in multiple linked tables within a single submission. Perfect for:

Creating a project and its tasks in one form
Submitting an order with multiple line items
Registering for an event and selecting multiple session preferences
Creating a client record and their initial contact entries

This eliminates the need for multiple forms or manual record linking after submission.

Prefilled fields for personalized experiences

Send users forms with their existing data already filled in. They just review and update what's changed.

Use cases:

Annual surveys with last year's responses prefilled
Customer profile updates with current information
Event registration with saved attendee details
Application renewals with existing data

Prefilling reduces user effort, increases completion rates, and improves data accuracy.

Custom branding and white-label options

Your forms represent your brand. They should look like it.

Free plan: Use Filla with Filla branding Starter plan: Remove all Filla branding, customize colors, add your logo, and create a seamless branded experience

Perfect for:

Client-facing forms that match your brand identity
Customer portals that feel native to your product
Partner integrations where branding matters
Public forms where professionalism is essential

Real-world use cases: How teams use Filla

Customer onboarding forms

Challenge: A SaaS company needs to collect detailed customer information, create linked account records, and update existing data, all while maintaining their brand identity.

Filla solution: Build a multi-step onboarding form with conditional logic that adapts based on company size. Use child forms to create the company record and multiple user records in one submission. Prefill existing customer data for returning users. Remove all Filla branding for a seamless experience.

Result: Professional onboarding process that creates properly linked records, saves customer time, and looks native to their product.

Event registration with complex relationships

Challenge: A conference organizer needs attendees to register, select sessions from multiple tracks, specify dietary restrictions, and indicate workshop preferences, all while ensuring sessions don't exceed capacity.

Filla solution: Create a form with linked record fields that pull from Sessions and Workshops tables. Use conditional logic to hide full sessions. Implement child forms to create multiple session preference records. Display calculated fields showing session capacity.

Result: Attendees get a smart registration experience. Organizers get clean, structured data with proper relationships across tables.

Service request forms with dynamic pricing

Challenge: A consulting firm needs clients to submit service requests, see real-time pricing based on selections, and create linked project and task records automatically.

Filla solution: Build a form that displays formula fields calculating total cost based on service selections. Use conditional logic to show relevant follow-up questions. Create child forms to generate initial project tasks. Prefill client information from the CRM table.

Result: Clients see transparent pricing instantly. The firm gets structured project data ready for workflow automation.

Customer feedback with follow-up workflows

Challenge: A product team wants to collect feedback, automatically categorize it by topic, and trigger different follow-up actions based on satisfaction scores.

Filla solution: Create a feedback form with conditional logic that asks different follow-up questions based on ratings. Use linked records to tag feedback with product features. Display lookup fields showing previous feedback from the same customer.

Result: Rich, contextualized feedback that's automatically organized and ready for analysis or follow-up.

Application management systems

Challenge: A grant program needs applicants to submit detailed applications, update them before deadlines, attach multiple documents, and see their application status.

Filla solution: Build an application form that creates a new record on first submission, then provides a unique prefilled link for updates. Use conditional logic to show different sections based on applicant type. Support file attachments with previews. Display formula fields showing application completeness.

Result: Applicants can edit submissions until the deadline. Administrators get complete, accurate data without manual follow-ups.

How Filla compares to alternatives

Feature	Filla	Native Airtable Forms	Generic Form Builders
Field mapping required	No, instant sync	N/A (native)	Yes, manual setup
Linked records support	Native, full-featured	No	Workarounds only
Update existing records	Yes	No	Rarely
Conditional logic	Advanced	No	Basic to advanced
Custom branding	Yes (Starter plan)	No	Often yes
Airtable field types	50+ types	All input types	10-15 types
Formula field display	Yes	No	No
Lookup field display	Yes	No	No
Child/nested forms	Yes	No	No
Prefilled fields	From Airtable records	Basic URL params	Basic URL params
Multi-page forms	Yes	No	Often yes
Real-time calculations	Yes	No	Sometimes
Best for	Airtable power users	Simple internal forms	Multi-platform users

Pricing that makes sense for Airtable users

Free Plan: Perfect for getting started

$0/month

Everything you need to see if Filla fits your workflow:

Up to 5 forms
Unlimited submissions
Unlimited questions
Over 50 field types
Conditional logic
Child forms
Prefilled fields
All core features

Ideal for: Teams exploring Filla, small projects, or internal forms where branding doesn't matter.

Starter Plan: Everything you need to grow

$12/month (billed yearly) or $15/month (billed monthly)

Remove limits and add professional polish:

Unlimited forms
Unlimited submissions
Unlimited questions
Remove Filla branding
Over 50 field types
Conditional logic
Child forms
Prefilled fields
All features included

Ideal for: Teams using Airtable professionally who need branded, customer-facing forms with unlimited scale.

Early access supporters get 30% off plus an extra 20% off yearly plans.

Common objections answered

"Why not just use Airtable's native forms?"

Native Airtable forms are excellent for basic internal data collection. But they lack:

Conditional logic
Custom branding
Record updates
Linked record support
Multi-page layouts
Advanced field types

If your needs are simple and internal, native forms work great. If you need forms that represent your brand, handle complexity, or serve external users, you need Filla.

"Can't I just use [Typeform/Jotform/Google Forms] with a Zapier integration?"

You can, but you'll spend hours maintaining field mappings, dealing with sync delays, and working around limitations. And you still won't have linked record support or the ability to update existing records.

Filla eliminates the integration layer entirely. Your forms ARE your Airtable base.

"What if I already have forms built in another tool?"

Migration is straightforward. Connect Filla to your base, and your fields appear automatically. Rebuild forms with your actual Airtable structure (usually faster than the original build because there's no mapping). Test, then switch.

Many teams run both systems briefly during migration to ensure continuity.

"Is there a learning curve?"

If you know Airtable, you know Filla. The form builder uses familiar concepts: fields, views, tables, linked records. Most users build their first form in under 10 minutes.

"What about support?"

Every plan includes access to documentation, guides, and email support. We're a team of Airtable users building for Airtable users. We understand your workflows and challenges.

Getting started with Filla

5-minute setup process

Sign up at app.filla.io/signup (free, no credit card required)
Connect your Airtable base via secure OAuth (read and write permissions)
Select your table and see your fields appear automatically
Build your form with drag-and-drop simplicity
Customize appearance (add logo, set colors, write descriptions)
Add conditional logic if needed (show/hide fields based on responses)
Test your form with a submission
Share your link and start collecting data

Your Airtable fields sync instantly. No manual mapping
You can build your first form immediately
Submissions create or update records in real-time
Changes to your Airtable base reflect in your forms automatically
You maintain full control of your data (it never leaves Airtable)

Tips for your first form

Start simple: Build a basic form to see how it works, then add complexity
Test linked records: This is Filla's superpower. Try it with a simple relationship
Add conditional logic: Show/hide one field based on another to see the power
Try prefilling: Create a prefilled link to see how updates work
Check branding: Decide if removing Filla branding matters for your use case

Why teams choose Filla over alternatives

"We switched from Typeform and saved hours every week"

"Every time we changed a dropdown option in Airtable, we had to update it in Typeform and Zapier. With Filla, changes sync automatically. We've saved at least 5 hours a week on form maintenance alone." — Sarah K., Operations Manager

"Linked records changed everything for us"

"We tried to build a project request form with Typeform, but we couldn't let people select from our Clients table. We ended up with duplicate client entries and messy data. Filla's linked record support eliminated that entire problem." — Michael R., Project Coordinator

"Our clients think the forms are part of our product"

"We removed Filla branding and customized the colors to match our brand. Clients have no idea they're filling out a third-party form. It feels native to our platform. That's worth the Starter plan alone." — Jenny T., Customer Success Lead

"We built a multi-step application process in an afternoon"

"We needed applicants to create a profile, add portfolio items, and select their preferences, all with conditional logic. In Airtable alone, we'd need multiple forms and manual linking. Filla let us build the whole workflow in one form with child forms." — David L., Program Director

The bottom line: Forms that work like Airtable

If you're using Airtable, you've already invested in a powerful, flexible database. Don't compromise that power with forms that treat it like a basic spreadsheet.

Filla gives you forms that match the sophistication of your Airtable base:

No field mapping, just instant sync
Native linked record support, no workarounds
Update records, not just create them
Conditional logic that makes forms intelligent
Child forms for complex relationships
Custom branding for professional experiences
Over 50 field types that mirror Airtable's capabilities

Free plan includes everything you need to get started. Five forms, unlimited submissions, all core features. No credit card required.

Starter plan removes limits and branding for teams that need scale and professionalism. $12/month billed yearly (early supporters save 50% total).

Ready to build forms that actually work with Airtable?

Stop fighting your form builder. Stop maintaining manual field mappings. Stop explaining to users why they can't select from your linked tables.

Start building Airtable-native forms that just work.

Start free trial, no credit card required

Or see Filla in action and build your first form in under 10 minutes.

Frequently asked questions

Is Filla secure?

Yes. Filla uses OAuth to connect to your Airtable account (the same secure method Airtable uses for official integrations). We never store your Airtable credentials. Data flows directly between Filla and Airtable over encrypted connections.

Does my data leave Airtable?

No. Form submissions go directly into your Airtable base in real-time. We don't store copies of your data.

Can I use Filla with multiple bases?

Yes. Connect as many bases as you need. Each form connects to one specific base and table.

What happens if I cancel?

Your forms stop accepting submissions, but your Airtable data remains unchanged. You can always restart your subscription and your forms will work again immediately.

Can I export my forms?

Forms are connected to your Airtable base structure. If you cancel Filla, you can rebuild similar forms in Airtable's native form builder or another tool, though you'll lose Filla-specific features like conditional logic and linked record support.

Do you offer discounts for nonprofits or education?

How is this different from Fillout?

Fillout is a multi-platform form builder that connects to many services, including Airtable. Filla is built exclusively for Airtable users with deep, native integration. Key differences: Filla offers true linked record support, child forms, formula and lookup field display, and eliminates field mapping entirely.

Can I customize form styling beyond colors and logos?

Currently, customization includes colors, logos, and layout options. Advanced CSS customization isn't available yet but is on our roadmap. If you have specific styling needs, contact us.

Ready to transform how you collect data in Airtable? Get started with Filla free. Build your first form in minutes.

Filla: The Airtable-Native Form Builder That Actually Works With Your Data