Filla vs Typeform

Typeform makes beautiful forms. Filla makes forms that work with Airtable. Here's how they compare for Airtable users.

The short answer

Choose Filla if:

Airtable is your primary database
You want instant sync without Zapier delays or costs
You need linked records, lookups, or formulas in forms
You want to skip the field mapping and Zapier maintenance

Choose Typeform if:

Form design and user experience is your top priority
You prefer Typeform's one-question-at-a-time format
You already have Zapier and don't mind the extra step
Basic data collection is sufficient (no linked records needed)

Feature comparison

Feature	Filla	Typeform	Notes
Native Airtable integration			Filla connects directly. Typeform requires Zapier or Make.
Field mapping required			Filla auto-syncs. Typeform needs manual Zapier field mapping.
Linked record support			Filla supports native linked records. Typeform has no concept of them.
Update existing records			Filla updates directly. Typeform needs custom Zapier logic.
Nested/child forms			Filla creates records in multiple tables. Not possible with Typeform.
Formula field display			Filla shows calculated values. Typeform can't access formulas.
Lookup field display			Filla displays related data. Typeform doesn't support lookups.
Conditional logic			Both offer robust conditional logic.
Multi-step forms			Both support multi-page layouts. Typeform's one-question-at-a-time is iconic.
Custom branding			Both allow branding customization on paid plans.
Airtable field types			Filla supports 50+ types. Typeform maps to basic field types via Zapier.
Real-time sync			Filla syncs instantly. Typeform depends on Zapier's delay (1-15 min).
Form UX design			Typeform is known for beautiful, conversational forms.

Full support

Partial support

Not supported

Key differences explained

Direct integration vs. Zapier

Typeform doesn't connect to Airtable natively. You need Zapier (or Make) to send submissions to your base. This means extra cost ($20-50/month for Zapier), sync delays (1-15 minutes), and ongoing maintenance when fields change. Filla connects directly to Airtable with instant sync and no middleware.

Airtable-aware vs. generic

Typeform treats all databases the same. It doesn't understand Airtable concepts like linked records, formulas, or lookups. Filla is built specifically for Airtable, so every field type works natively. Your form fields are your Airtable fields, with no translation layer.

The Zapier tax

Using Typeform with Airtable requires Zapier, which adds cost and complexity. Each form field needs to be mapped manually in Zapier. When you add a field in Airtable, you need to update both Typeform and Zapier. With Filla, changes sync automatically because the form reads directly from your base.

Where Typeform wins

Typeform pioneered the conversational, one-question-at-a-time form experience. Their forms are visually polished and feel premium. If your priority is design and user experience over Airtable integration, Typeform is hard to beat. But if Airtable is your database, you'll spend more time maintaining the connection.

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